Is your organization dependent on one large donor, one large event or some other primary source of income?
What would happen if it went away?
One organization lost close to $1 million in annual revenue when one corporation changed its policies then was bought out. The company was sponsoring a major event and providing cause-related marketing in its retail stores.
While the possibility of this revenue disappearing was included in their annual Risk Assessment, time was NOT spent on developing a "Plan B."
A Plan B is like an insurance policy. You hope you never need it, but when you do, you're glad it's there.
Is your organization or association conducting an annual SWOT Analysis? Are you completing a Risk Assessment on the identified Threats? Do you have a Plan B in place?
An answer of "No" to any of these questions, means you may need to reassess your current situation. We can help! Contact us today!